Media Buying

Noura Beauty

Scaling an ecommerce beauty brand through performance creative, smarter acquisition and continuous conversion optimization.

Industry: Beauty & cosmetics
Services: Meta Ads, TikTok Ads, Creative Strategy, Conversion Optimization

Challenge

The brand needed to scale online sales while keeping customer acquisition costs under control.

Strategy

Restructure campaign architecture, improve audience segmentation, introduce systematic creative testing, strengthen retargeting and optimize the purchase funnel.

Execution

Rebuilt the account structure, launched a weekly creative testing calendar, separated prospecting from retargeting and verified purchase tracking end to end.

Technology

Meta Ads
TikTok Ads
GA4
Conversion API
Shopify

Results