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Media Buying
Atlas Living
Building a measurable lead-generation engine for a growing real-estate brand.
- Industry
- Real estate
- Services
- Meta Ads, Google Ads, Lead Generation, Landing Page Optimization, Tracking
Challenge
Generate more qualified property inquiries while reducing wasted advertising spend.
Strategy
Create dedicated acquisition funnels for different property segments, rebuild campaign targeting, improve landing-page conversion and implement better lead tracking.
Execution
New segment-specific landing pages, qualification logic inside the enquiry form, event tracking on every step and campaigns optimized toward qualified leads.
Technology
- Meta Ads
- Google Ads
- GA4
- CRM
- React
Results
- 2,840 qualified leads
- 41% lower CPL
- 3.6x more qualified lead volume
- +29% landing-page conversion rate